In the wake of the COVID-19 pandemic, we noticed a significant gap in the local market—limited access to high-performance, locally made lures that truly meet the needs of our anglers. That’s when 1BaitCo set out to change the game.
Driven by innovation, craftsmanship, and a deep-rooted love for the sport, we’ve developed a range of soft plastic lures known for their lifelike action, durability, and exceptional performance. Whether you’re a weekend warrior or a seasoned pro, our baits are made to help you catch more fish consistently.
We are proudly South African and proudly fishing.
At 1BaitCo, every cast counts.
Why Choose 1baitco?
Quality you can Trust
We source only the best materials and brands to ensure your gear stands up to every cast and catch.
Passion for Angling
We’re not just sellers — we’re anglers too. Our team understands what works because we use it ourselves.
Customer-Focused Service
We pride ourselves on offering friendly, knowledgeable support and fast, reliable delivery.
At 1baitco, it’s not just about selling gear — it’s about building a community of anglers who share a love for the water and the thrill of the catch. Whether you’re casting off the bank, from a boat, or deep in the surf, we’re here to help you fish smarter and better.