A Wide selection for Each Angler
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Handcrafted & Field-Tested
Every lure profile is tested to ensure maximum effectiveness.
Durability & Realism
Soft plastics that last longer and perform better.
Products to Choose from
Made by Anglers, for Anglers
We know what works because we fish too.
Wide Range of Custom Options
Tailor colors, styles, and sizes to match your fishing conditions perfectly.
About Us
Passion for Angling, Dedication to Conservation…
Born out of a passion for the outdoors and a deep respect for the art of fishing, we provide top-quality angling equipment, expertly crafted lures, and premium bait to help you land your next big catch.
Gear Up for Adventure
What to Buy
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Shop by Category for
Anglers of All Levels
Curly Tails
Versatile soft plastics with a lively tail action that mimics wounded baitfish—ideal for attracting bass and other freshwater species
Flukes
Realistic baitfish imitations with a darting motion that triggers aggressive strikes from predatory fish.
Junior Flukes
Compact fluke-style lures perfect for finesse fishing or targeting pressured fish in clear water.
Mag Trick Worm
A larger profile worm designed for big bites—excellent for shaky head, Texas rig, or Carolina rig setups.
Paddle Tails
Soft swimbaits with a thumping tail action that works well for both slow and fast retrieves.
Punch Bug
Compact and durable creature bait designed for punching through heavy cover and mats
Ribbon Tail 10
Long, ribbon-style worm with exaggerated tail movement—great for deep water or slow presentations.
Speed Worms
Slim, fast-moving worms that can be burned across the surface or fished deep—ideal for covering water quickly.
Speed Craws
High-action crawfish imitators with flapping claws—perfect for flipping, pitching, or as a jig trailer.
ST40
A versatile soft bait with subtle action—great for drop shot, Ned rig, or finesse techniques.
Stick Bait 5
Classic 5″ stick bait with natural fall—perfect for wacky, Texas, or weightless rigging
Toads
Topwater soft plastics that create a buzzing surface action—ideal for heavy cover and explosive strikes
Bait,Cast, and Celebrate
Join the South African Bass Angling Association
South African Bass Angling Association
SABAA stands as a competitive platform for all facets of Bass Fishing, and is the custodian for the regulation and development of bass fishing in South Africa, from the Youth upwards.
With technology, we have a plan to create a popular platform through competition, where Brands can engage with SA’s outdoor community and enjoy a positive return on their investment in our beloved sport.
Conservation is at the forefront of our mission and we will continually invest in measures to improve SA’s angling experience, and control the impact we have on our limited resources.